Having held the positions of Creative Director and Senior Writer at several Metro Manhattan advertising agencies before I entered the training field, I am amazed at the “if we build it, they will come” attitude that is prevalent in the training field. 

Many training departments are under the false impression that employees are always eager to take their training or even know why they must.

What’s worse, they spend tens of thousands of dollars building fabulous and effective training programs, only to spend the measly price of paper to print out notices that their administrative assistant produced to promote the program.